Review of Ella Houston's Advertising Disability (2024)
Abstract
As someone who has lived with a hearing disability all my life, I research and regularly reflect on how advertising portrays disabilities. Over the years, I vividly recall ads that promised to “fix” hearing loss with technology, often featuring non-disabled actors who exaggerated their impairment, only to be “cured” by the product. Such portrayals left me feeling angry, misunderstood, and misrepresented. Ella Houston’s Advertising Disability addresses this very issue: how disability is commodified, simplified, or poorly represented in advertising—even when the goal is to support people with disabilities.
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