Paging Dr. Economicus: The Economics of ‘Obesity’ in the Canadian Medical Association Journal
DOI :
https://doi.org/10.15353/cjds.v1i3.55Mots-clés :
fat studies, medicalization, neoliberalism, health policy, obesityRésumé
Drawing on Rose’s (1999) theory of advanced liberal governance, this study examines the introduction of economic rhetoric into the Canadian Medical Association’s discourse on ‘obesity’ policy and considers the positioning of the fat subject within this discourse. Following Clarke’s (2007) suggestion that the subordination of the social to the economic in a neoliberal policy environment is imperfect and contested, I argue that there is evidence to suggest that the CMA has at times adapted an economized ‘obesity’ discourse to introduce the values of equity and social inclusiveness to policy debates. However, I suggest that existing debates in public health discourse need to be challenged and expanded in order to adequately acknowledge the problems of weight-based prejudice and discrimination.
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